A.A.C.E. in action- an example.
From Nov 2010 to Dec 2016 Mark was the CEO of award-winning WA Theme Park "Adventure World". During this period the business doubled in size through excellence of service/product using the A.A.C.E. framework. The park also increased its 4/5-star ratings from 59% to 92% by the end of 2016, the highest Trip Adviser rating of any major theme park/amusement park or water park in Australia.
Mark has worked in the UK, USA & Australia and holds an MBA with a services marketing focus. He is a fellow of both the Australian Institute of Management & the International institute of Directors & Managers, a member of the Customer Experience Professionals Association & has held several board positions related to tourism marketing & training.
Mark is also an AIM mentor, Victoria Tourism Industry Council Awards Judge & keynote speaker and coach as well as having so far raised over $41,000 for the homeless as a participant in the annual Vinnies CEO Sleepout.
THEME PARK / WATER PARK / AMUSEMENT PARK CONSULTANT
ATTRACTIONS MASTER PLANNING
THEMING / RIDE brandING
A.A.C.E - CUSTOMER EXPERIENCES
FOOD & BEVERAGE EXCELLENCE
ORGANISATIONAL CULTURE / EXECUTIVE DEVELOPMENT
PURPOSE, VISION, MISSION & VALUES DEVELOPMENT
INNOVATION & CULTURAL CHANGE
OPERATIONS / SAFETY AUDIT